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13. Suburban Delivery Demand and Niche Market Saturation with Mark Murphy, Burgerism
Manage episode 407686264 series 3452220
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Mark Murphy is the co-founder and CEO of Burgerism, which is set to become the number one delivery burger brand across the UK. Launched in April 2018, from a dark kitchen in Manchester, they sold exclusively through the delivery marketplaces. They have now become a cult burger brand across the region. In 2023, The Times' listed Burgerism #7 on Britain's Best Burgers, while we also ranked as the most popular dish on Deliveroo in Manchester.
Tune in as we dissect the challenges of scaling a delivery brand, seeking balance for sustainable growth in the delivery sector, Burgerism's focus on the Manchester market and potential saturation, and the trend of suburban delivery demand and expansion opportunities.
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