Cultivating Creativity and Resilience with Max Pollack

Benshen Talks S.H.I.T.

In this episode, I'm joined by Max Pollack, native New Yorker, Co-Founder and Managing Partner at MATTE.

MATTE Projects is a creative company from New York at the convergence of entertainment and advertising. MATTE builds holistic platforms for brands, artists, and institutions across content, digital, and experiential domains, while also developing and producing original IP in film and live entertainment for a global fanbase.

Max has steered culture-first commercial projects for clients such as Puma, Calvin Klein, KITH, Reebok, and Burberry over the past decade. His journey began in concert promotion, where he developed successful event properties including La Luna, FNT, and BLACK Music and Arts Project. He spearheads the company's latest venture, HERO, and has played a pivotal role in MATTE's entry into the original content space. Together we talk about the life cycles of growing a business and staying inspired throughout the process.

“I think business and creativity are intertwined. By showing up, inspiration shows up in unforeseen circumstances. Being open to inspiration, opens you to things that motivate you.”

Topics Covered:

• How Max began his career and started MATTE Projects
• The moment he decided to take the jump and go all in on his business
• Navigating the responsibilities that come with growing a creative business
• Cultivating resilience through challenges
• Building a strong company culture and aligned team
• Balancing running a business and having a family

Guest Info:

Max's Instagram

MATTE Projects Website

Get in Touch:

Benshen.co Website

Benshen Membership

Benshen.co Instagram

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