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81 | How to Self-Promote: A Coach's Guide to Ethical Marketing
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Jo tackles the crucial topic of self-promotion and ethical marketing for coaches. She shares insights on overcoming the discomfort of self-promotion, reframing it as a service to your clients, and provides practical strategies for authentic marketing.
Episode Highlights:
[00:00:00] - Introduction and podcast overview
[00:01:00] - The self-promotion paradox and its challenges for coaches
[00:02:00] - The hidden cost of modesty and missed opportunities
[00:03:00] - Reframing self-promotion as active serving of ideal clients
[00:05:00] - Psychology behind resistance to self-promotion
[00:06:00] - Addressing imposter syndrome in self-promotion
[00:07:00] - The likability factor and social expectations of modesty
[00:09:00] - Authenticity concerns in self-promotion
[00:10:00] - Reframing self-promotion as service, not sales
[00:12:00] - Jo's CLEAR method for effective and authentic self-promotion:
- Connect with your why
- Lead with value
- Evidence-based storytelling
- Authentic voice
- Regular consistent sharing
[00:14:00] - The ripple effects of self-promotion in the coaching industry
[00:15:00] - Addressing resistance to talking about money and success
[00:17:00] - Call to action: Share a client success story on social media
[00:18:00] - Closing remarks and resource information
Visit joannalottcoaching.com for free resources and leave a review if you found this episode helpful!
Useful Links
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If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com
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