Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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$65M Investment to Improve Identity and Access Management for Apps
Manage episode 401947482 series 3458049
Content provided by Ben Murray. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ben Murray or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Welcome to The SaaS CFO Podcast. In this episode, host Ben is joined by Brian Pontarelli, founder and CEO at Fusionauth, a customer identity and access management tool. Brian delves into his coding background, the products and services offered by Fusionauth, and the company's journey from its founding to recent growth equity investment.
He shares insights on their go-to-market strategy, metrics guiding the business, and their focus on product development and boosting their market presence. Don't miss Brian's valuable lessons learned and what's in store for Fusionauth's future. Tune in for an insightful conversation on SaaS growth and evolution.
Show Notes:
00:00 Login downtime closes cash register. Prioritize customer login ease.
04:45 Friend and I tried to recreate the web, but switched to a profanity filter which became successful.
08:02 Focused on content marketing, SEO, and developer-oriented ads using platforms like Google and LinkedIn to reach developers. Ads are creative and provide immediate value with ebooks.
09:40 Received interest from various firms, pursued growth equity investment.
13:25 Focusing on real metrics, not just revenue growth.
16:28 Fusionauth IO website - comprehensive and transparent resource for information without sales pressure.
Links:
SaaS Fundraising Stories: https://www.thesaasnews.com/news/fusionauth-secures-65-million-in-funding
Brian Pontarelli’s LinkedIn: https://www.linkedin.com/in/voidmain/
Fusion Auth’s LinkedIn: https://www.linkedin.com/company/fusionauth/
Fusion Auth’s Website: https://fusionauth.io/
To know more about Ben check out the links below:
Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe
Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page
SaaS Metrics courses here: https://www.thesaasacademy.com/
Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout
Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray
133 episodes
Share
Manage episode 401947482 series 3458049
Content provided by Ben Murray. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ben Murray or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Welcome to The SaaS CFO Podcast. In this episode, host Ben is joined by Brian Pontarelli, founder and CEO at Fusionauth, a customer identity and access management tool. Brian delves into his coding background, the products and services offered by Fusionauth, and the company's journey from its founding to recent growth equity investment.
He shares insights on their go-to-market strategy, metrics guiding the business, and their focus on product development and boosting their market presence. Don't miss Brian's valuable lessons learned and what's in store for Fusionauth's future. Tune in for an insightful conversation on SaaS growth and evolution.
Show Notes:
00:00 Login downtime closes cash register. Prioritize customer login ease.
04:45 Friend and I tried to recreate the web, but switched to a profanity filter which became successful.
08:02 Focused on content marketing, SEO, and developer-oriented ads using platforms like Google and LinkedIn to reach developers. Ads are creative and provide immediate value with ebooks.
09:40 Received interest from various firms, pursued growth equity investment.
13:25 Focusing on real metrics, not just revenue growth.
16:28 Fusionauth IO website - comprehensive and transparent resource for information without sales pressure.
Links:
SaaS Fundraising Stories: https://www.thesaasnews.com/news/fusionauth-secures-65-million-in-funding
Brian Pontarelli’s LinkedIn: https://www.linkedin.com/in/voidmain/
Fusion Auth’s LinkedIn: https://www.linkedin.com/company/fusionauth/
Fusion Auth’s Website: https://fusionauth.io/
To know more about Ben check out the links below:
Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe
Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page
SaaS Metrics courses here: https://www.thesaasacademy.com/
Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout
Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray
133 episodes
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Similar to The SaaS CFO
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
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…
continue reading
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…
continue reading
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…
continue reading
The Tai Lopez podcast brings you the best business education straight from the world's top entrepreneurs. I will also review the best books in health, wealth, love and happiness that will help you achieve your maximum potential and live the best life possible.
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The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
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continue reading
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Wholesaling Inc with Brent Daniels
Find distressed properties for pennies on the dollar and turn them for huge profits!
Let’s face it, Real estate education has lost the script. Everybody “claims” to have the secret sauce. They get you to sign up, get you to bite on a “magic” formula, but there’s no real tools to get there. There’s so much talk, no practical steps. It’s not instructional, it’s hype. The ideas aren’t focused on your success, it’s focused on theirs. Well, it doesn’t have to be that way. If you’ve been searching for a way to escape the rat race and achieve true financial freedom wholesaling real ...
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continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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A unicorn is a magical creature shrouded in mystery known for its ability to make the impossible possible. In modern times, the word “unicorn” has come to mean something intrinsically valuable and difficult to obtain, whether that be a business with a $1 billion dollar valuation, or the love of a special someone. On Zero to Unicorn, we’ll hear directly from the Kaeding family as they recount their history of founding and operating Norhart, a unicorn-level business in the construction industr ...
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continue reading
A daily show for everyone who works a regular job and wants to start an income-earning project on the side. In each episode, listeners will hear a different story of someone who's started a side hustle—along with what went well, how that person overcame challenges, and what happened as a result. The show is written and hosted by Chris Guillebeau, the New York Times bestselling author of The $100 Startup, The Happiness of Pursuit, and other books.
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continue reading
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