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019 Annie Tsai of Interact and How to Recession Proof Your B2B SaaS Revenue
Manage episode 359072371 series 3459298
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Annie Tsai, a woman of many impressive hats: COO of Interact, Part-TIme partner at the House Fund, and Head of Community at Moms in Tech, comes on the Pipeline Superheroes podcast to discuss the concept of recession-proofing revenue in B2B SaaS companies.
We also discuss
- importance of optimizing all aspects of the revenue cycle, including customer success, account management, support, self-service, and product.
- Her experience at Interact as a bootstrapped company that has focused on organic SEO and content marketing to drive growth.
- The value of building a community around a brand or product to create connections with customers and provide user-generated content.
I hope you enjoy, and as always, if you want to learn more about Bloom Growth Studio scales pipeline for B2B businesses, give us a shout here.
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