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From Business Failure To Successful Entrepreneur with Imogen Jersey
Manage episode 363135236 series 3462696
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In this episode, we are joined by Imogen from Sister Brand.
Imogen is here to share her business journey. She shares with us the early days of her career after leaving uni. She shares how she got to where she is today, the hurdles she has faced along the way and the importance of having a strong brand identity.
Here are the highlights:
(12:10) Sophie’s marketing journey.
(18:56) The three fundamentals of a successful brand.
(24:55) How much you make in a business is irrelevant to what you sell.
(27:34) Vanity metrics and the bottom line.
(32:35) The biggest failure.
(40:22) The difference between a business and a brand.
Get in touch here:
https://www.instagram.com/sociallyspeakingmedia/
https://www.instagram.com/standoutmarketingservices/
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