The Secret to Building Trust in FinTech | Kimberley Waldron, Founder at SkyParlour

Purpose Driven FinTech

We can not talk about Money without talking about Trust. Since the begining of time customers have trusted financial institutions to look after their hard earned money - or have they not? This is a critical topic for FinTechs — why would customers decide to put their money with new players vs going with established brands? Smooth interface and a nice promise is not good enough. We need to go back to trust.

In today’s episode, Kimberley Waldron, Founder at SkyParlour talks to us about Trust. We start with defining trust, followed by how to build trust in FinTech, the role of PR in Trust, the downsides of not building trust and in this hyper social world, the role of Personal Branding and trust.

If you enjoy this Purpose Driven FinTech episode it would mean the world if you subscribe and give it a follow so that we can have more impact. Remember to connect in YouTube or LinkedIn to keep the conversation going.

Let’s dive into it!

👉 You can find Kimberly here

• LinkedIn: https://www.linkedin.com/in/kimberley-waldron-skyparlour/
• LinkedIn SkyParlour: https://www.linkedin.com/company/skyparlour/
• Website: https://skyparlour.com/

👉 And you can find Monica here:

• LinkedIn: https://www.linkedin.com/in/monicamillares/
• YouTube: https://www.youtube.com/@moni_millares
• TikTok: https://www.tiktok.com/@moni_millares
• Website: https://moni-millares.mystrikingly.com/

If you enjoy this pod, please subscribe in YouTube, follow and leave a 5 star rating on Spotify and a review on Apple podcasts

In today’s episode we cover:

(00:36) Building Trust in FinTech

(00:57) The Role of Trust in FinTech

(02:13) Building Trust in the FinTech Industry

(04:52) Introduction to Sky Parlor

(06:56) The Role of PR in Building Trust

(09:07) Defining Trust

(10:25) Building Trust with Customers

(21:18) The Role of Regulators in Building Trust

(39:55) The Importance of Building Personal Brands

(47:19) The Future of Trust in FinTech

—

Production and marketing by Monica Millares. For inquiries about coaching, collabs, sponsoring the podcast or creating or editing your podcast email [e-mail]

Disclaimer: This episode does not constitute professional nor financial advice and does not represent the opinion nor views of my current, past or future employers. The guest has agreed to record and release our conversation for the use of this podcast and promotion in social media.