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Rockstar Bankers? Strategies for Relationship Banking at Scale
Manage episode 366157091 series 3473502
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What if you could create an emotionally-driven marketing message that resonates with your customers by tapping into the power of hyper-personalization? Join us as we sit down with recovering banker, golden retriever fanatic, and heavy metal enthusiast Eric Cook in a fascinating conversation about leveraging technology to drive digital transformation in the banking industry. Eric's unique insights and perspective, make this an episode you don't want to miss!
Together, we explore the importance of building relationships with customers and how banks can stand out amid increased competition by combining high touch with high tech. We also discuss the rise of 'rockstar bankers' who use social media to engage with their fans and build a loyal following. We dive into the potential of AI and CDPs to enable hyper-personalization at scale, sharing an example of a bank that nailed their emotionally-driven marketing message.
In our 'Quick Takes', Dane & Fred touch on Salesforce's 'AI Day' earlier this week, an exciting new data partnership announced this week, and the complexities of measuring employee engagement and satisfaction, emphasizing the need for meaningful conversations with team members. Dane shares his views on the difference between engagement and retention.
So kick back, relax, and join us as we embark on this eye-opening journey into the world of digital banking and marketing trends.
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