))
#25 - To Helika and Back: Navigating the Depths of Web3 Gaming Analytics with Anton Umnov
Manage episode 413714553 series 3476284
Content provided by Matthew Simone. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matthew Simone or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of The Web3 Gamer, we spotlight Anton Umnov, the Co-Founder & CEO of Helika, known as the premier data analytics and marketing platform for both traditional and Web3 gaming studios.
Under Anton's leadership, Helika has become an indispensable partner for gaming studios, enhancing user acquisition, marketing, and game management through innovative analytics and insights. Prior to Helika, Anton honed his expertise as VP of Data & Insights at Drop, a fintech company, and as Analytics Lead at Nielsen, a global leader in analytics. With over 15 years of experience in data product development across fintech, crypto, and tech sectors, Anton has a proven track record of driving growth and optimizing product offerings.
Helika distinguishes itself by providing comprehensive, actionable insights rather than just raw data, enabling studios to make smarter, data-driven decisions that improve game engagement, monetization, and retention. Unlike other analytics platforms that may focus narrowly on specific sectors, Helika offers a suite of integrated tools that support live game operations and in-game tuning to foster higher engagement and retention.
Anton's vision for Helika includes not only advanced tools that offer deep funnel attribution and insights across multiple blockchains but also a commitment to integrating deeply into clients’ operational strategies. This approach allows clients to see the immediate ROI of their strategies and understand which marketing channels perform best.
Links to Helika's Socials:
Stay tuned for more episodes exploring the latest in Web3 Gaming. Let's dive into the future together! 🎮
Thank you for tuning into our latest episode! Your support means the world to us, and there are a few ways you can help us continue to bring you the cutting-edge of Web3 and gaming content. If you enjoyed the episode, please consider leaving a review on your favorite podcast platform. Your feedback not only uplifts our spirits but also helps others discover our show.
If you're feeling generous, any financial support is greatly appreciated – every penny helps us keep the lights on and the content flowing. Lastly, don't forget to share the podcast with your friends and family. Word of mouth is powerful, and we'd love to welcome more listeners into our community. And if you're active on social media, tag us in your posts! We enjoy seeing your thoughts and engaging with our listeners. Together, let's continue to explore the fascinating world of Web3 gaming. Thank you for being part of our journey!
Or Send me BTC: bc1q5sngh2w2cjj04pm9taw4m4rkapy6zhgqy3vnj2
41 episodes
Share
