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Mark Denning: Secrets to Success in Home Services
Manage episode 422930804 series 3479201
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Hey, it’s Jason Andrew here.
Today, I'm joined live in the studio by Mark Denning.
He’s the owner and managing director of Fallon Solutions, a Brisbane-based home services business that provides trade services to customers in South East Queensland.
I actually used their services myself, and let me tell you, it was one of the best customer experiences I’ve ever had with a tradesman. So, I made it my mission to track down the owner, and here we are.
In this chat, I talk to Mark about the story behind Fallon Solutions, how he grew the business from $2M to $50M in revenue by investing in talent, customer experience and tech.
Alright, let’s get into it.
Links:
To keep up with Mark, follow him on LinkedIn.
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To learn more about uncovering your financials, unlocking your cash and unleashing your cash, visit starknakednumbers.com.
Show Notes:
(03:10) - Introduction to Fallon’s Services
(04:50) - Mark’s career before Fallon’s
(06:06) - The decision to buy
(11:20) - 60% growth in year one: cash flow model of residential vs commercial
(14:33) - Customer acquisition strategies
(16:07) - Revenue growth: $2M to $50M in 20 years
(18:17) - Capacity and staffing model
(23:39) - Competitive difference and advertising strategy
(25:50) - Attracting and retaining talent in a service-based business
(32:49) - Capacity management software
(35:16) - Private equity interest in the HVAC industry
(40:03) - The future of Fallon’s
(41:08) - Mark’s experience with private equity: US vs Australia
(43:54) - The motivation behind building businesses
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