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Navigating Platforms and Growth Strategies with Alexa from Charm Lane (part 2)
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Welcome back to Inside the Click, your resource for the creator economy. Happy 2024! We're diving into Part 2 of our conversation with Alexa from Charm Lane.
Listen to episode 1 first! (Apple Podcasts/Spotify)
Here's what we discuss:
Building Platforms and Growth Strategies (01:00)
- Discussion on the challenges creators face in expanding across various platforms.
- There's a need for a holistic strategy, advising starting with one platform and gradually expanding.
Navigating Platform Growth (04:00)
- Discuss the challenges of multitasking across multiple platforms.
- Importance of channeling energy into platforms that align with personal preferences and long-term strategy.
- Stay true to one's unique content style and avoid the temptation to mimic others.
Long-Term Strategy and Mindset (09:00)
- Long-term commitment is required for success in the creator space.
- Insights into maintaining a positive mindset, staying resilient during challenging times, and pursuing what brings joy.
- Alexa highlights the importance of consistent effort, maintaining authenticity, and following data-driven content strategies.
Setting Boundaries and Sustainability (13:00)
- Discuss the need for boundaries and avoiding burnout, especially during intensive sales periods.
- Reflections on the evolving consumer behavior and the impact on creators' content strategies.
- Enjoy the creative process beyond external validation.
Stay in Your Lane, Be Original (20:00)
- Stay authentic, avoid copycat content, and focus on originality for engagement.
- Encouragement for creators to find joy in their content creation process and leverage analytics for content optimization.
Where to follow Alexa:
- @Charmlane on Instagram
- charmlane.com
- and Creator Charm School
Let's Connect!
- DM on Instagram at @insidetheclick
- Follow us on TikTok at @insidetheclick
- Subscribe to our Substack insidetheclick.substack.com
FOLLOW ALONG
- Instagram: @insidetheclick
- TikTok: @insidetheclick
- YouTube: InsidetheClickpodcast
- Email at hello@insidetheclick.com
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