Amy Anderson | Keys to Building A Resilient, Adaptable and Strategic Business

Women Choosing Growth

Guest: Amy Anderson, Co Founder of Wild Coffee Marketing

Host: Tina Sue

Introduction:

In this episode of *Women Choosing Growth*, host Tina Sue welcomes Amy Anderson, a marketing maven with over three decades of experience. Amy shares her incredible journey from starting at Seventeen Magazine to founding Wild Coffee Marketing. Discover how she navigated the challenges of entrepreneurship, from managing finances to building a thriving remote team.

Key Takeaways:

The Journey to Success:

• Amy's career spans 32 years, starting in the advertising and promotions department at Seventeen Magazine.
• Transitioned from print to broadcast advertising, working for Calvin Klein Cosmetics and then moving into digital marketing with New York Times Digital.

Starting Wild Coffee Marketing:

• After a major life change, Amy's parents supported her initial venture into consulting, which led to founding Wild Coffee Marketing.
• Despite early challenges, including learning finance and HR on the go, Amy's focus on marketing and strategy helped her build a successful business.

Developing a Profitable Business Model:

• Amy emphasizes the importance of understanding the cost of delivering services and pricing accordingly.
• Using technology and software for inventory management of people and hours is crucial for maintaining a 20% net profit margin.

Building a Remote Team Culture:

• Creating connection and purpose in a remote working environment through regular meetings, transparency, and a focus on team well being.
• Implementing systems for accountability and project management to ensure efficient operation and a positive work culture.

Strategic Planning and Growth:

• Importance of regular strategic planning sessions and involving the whole team in setting and achieving goals.
• Amy shares how Wild Coffee Marketing's planning cadence includes quarterly, yearly, and three year plans to stay aligned and focused on growth.

Notable Quotes:

"I think the fact that I was naive about how many businesses fail in their first year helped carry me through while business building." – Amy Anderson

"Our goal is to make CEOs feel safe that my team and I have got it, and to create a really good working experience for a group of smart people." – Amy Anderson

"As business leaders, we're running a business and we have to make sure the work gets done. Systems in place and sharing of information are crucial." – Amy Anderson

"I believe that weekly meeting cadences are important, and what you do with that meeting is crucial. It's not just about updates but about problem solving and sharing what's important." – Amy Anderson

Conclusion:

Amy Anderson's story is a testament to resilience, adaptability, and strategic thinking. Her insights on building a profitable and purpose driven business while maintaining a strong remote team culture are invaluable for any entrepreneur. Tune in to hear more about Amy's innovative approach to marketing and leadership.

Resources:

Wild Coffee Marketing

Insta: https://www.instagram.com/wildcoffeemarketing/

Website: https://wildcoffeemarketing.com/

Facebook: https://www.facebook.com/wildcoffeemktg/

LinkedIn: https://www.linkedin.com/company/wild-coffee-marketing/

Women Choosing Growth Resources:

Email: [e-mail]

Insta: https://www.instagram.com/womenchoosinggrowth/

Website: Tina-Sue.Com

LinkedIn: https://www.linkedin.com/in/tina-sue-moser-540379a/