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The Impact of Local Tourism: Attracting and Retaining Visitors with Sheila Gilmore
Manage episode 399659126 series 3485464
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Boosting your holiday let business with a Destination Management Organisation (DMO)
In this episode, Jane discusses the role of (DMO's) with Sheila Gilmore, the chief executive of Visit Arran.
They talk about how DMOs can help local businesses by being part of the community, supporting their growth, and attracting the right visitors to the area.
Sheila explains how Visit Arran operates differently from other tourism organisations to promote sustainability, local businesses, and responsible tourism.
Find out how a local DMO could help and support your business and hear what happened when the legendary Billy Connolly visited Arran.
Find out more about Sheila:
Sheila was born and raised on Arran, into a hospitality business. Her family has owned the Ormidale since 1935. She took a brief soujourn into eduction for 25 years before returning to her current role in 2012, as Chief Executive of Visit Arran.
Sheila really wanted to be a professional Actor, and has won national awards for both acting and production and is a Burnsian and has spoken and performed at Burns suppers across the world.
When she's not promoting tourism on the Isle of Arran, she enjoy spending time with her big family, travelling, skiing, chocolate, walking wee Archie-Dug, and living in the most beautiful place in the world.
Connect with Sheila and Visit Arran here:
Connect with Jane:
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