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10 - Turning Your Marketing Into Dollars with Wharton Marketing Dept.'s Dr. Peter Fader
Manage episode 374536044 series 3487410
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Your host, Alex Shevelenko, talks with the Professor of Wharton Marketing Dept., Dr. Peter Fader.
Dr. Peter Fader is a professor at Wharton Marketing Department, researching thing such as: the lifetime value of the customer, sales forecasting for new products, using behavioral data to understand and forecast shopping/purchasing activities across a wide range of industries, and managerial applications with focus on topics such as customer relationship management.
He is a winner of the Frances and Pei-Yuan Chia Professorship by demonstrating an interdisciplinary approach to business teaching and research, especially in retailing, marketing, banking and information technology.
He also works with firms from a wide range of industries, like telecommunications, financial services, gaming/entertainment, retail, and pharmaceuticals.
To learn more about Peter's work, click HERE.
Think you'd be a great guest on the show? Apply HERE.
Want to learn more about Alex's work at Relayto? Check out his website at https://relayto.com.
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