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108 - Scott Harkey - Advertising & Marketing

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Manage episode 381481193 series 3489234
Content provided by Larry Gordon, CAMS, Larry Gordon, and CAMS. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Larry Gordon, CAMS, Larry Gordon, and CAMS or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

During this episode, advertising and marketing expert Scott Harkey of The Harkey Group shares experiences as a leader of consumer-centric agencies determined to improve a brand's customer experience.

Scott engages in a thought-provoking discussion on various marketing and advertising topics. The key takeaways include the importance of building strong, long-term client-agency relationships, focusing on experiential marketing for customer retention, and being mindful of allocating resources to retain valuable customers. To explore these ideas in depth and get a better understanding of the nuanced marketing strategies, it is highly recommended to listen to the full podcast.

This episode is a valuable resource for anyone interested in marketing and business growth. Don't miss out on the valuable insights shared in this conversation - tune in to the podcast for the full scoop!

----------------

This podcast is about you and your education about risk management.

When everyone's eyes are focused on the next sale, the high-impact, low-visibility risks often get overlooked …we call these Blind Spots. These blind spots cause 'WHAT THE R*SK!' moments.

So, join us on this journey, as we learn to ask the right questions, expose potential pitfalls, and turn those 'WHAT THE R*SK!' moments into 'I've got this!' victories."

Become a Blind Spot Insider for exclusive access to upcoming episodes and the opportunity to submit questions and suggestions.

Website

LinkedIn

YouTube

  continue reading

11 episodes

Artwork
iconShare
 
Manage episode 381481193 series 3489234
Content provided by Larry Gordon, CAMS, Larry Gordon, and CAMS. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Larry Gordon, CAMS, Larry Gordon, and CAMS or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

During this episode, advertising and marketing expert Scott Harkey of The Harkey Group shares experiences as a leader of consumer-centric agencies determined to improve a brand's customer experience.

Scott engages in a thought-provoking discussion on various marketing and advertising topics. The key takeaways include the importance of building strong, long-term client-agency relationships, focusing on experiential marketing for customer retention, and being mindful of allocating resources to retain valuable customers. To explore these ideas in depth and get a better understanding of the nuanced marketing strategies, it is highly recommended to listen to the full podcast.

This episode is a valuable resource for anyone interested in marketing and business growth. Don't miss out on the valuable insights shared in this conversation - tune in to the podcast for the full scoop!

----------------

This podcast is about you and your education about risk management.

When everyone's eyes are focused on the next sale, the high-impact, low-visibility risks often get overlooked …we call these Blind Spots. These blind spots cause 'WHAT THE R*SK!' moments.

So, join us on this journey, as we learn to ask the right questions, expose potential pitfalls, and turn those 'WHAT THE R*SK!' moments into 'I've got this!' victories."

Become a Blind Spot Insider for exclusive access to upcoming episodes and the opportunity to submit questions and suggestions.

Website

LinkedIn

YouTube

  continue reading

11 episodes

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