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Using Psychology-Driven Copywriting to Build an Authentic Brand Voice with Jill Pavlov Vazquez
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Struggling to stand out in a crowded market? Discover how to craft compelling copy that converts prospects into raving fans, even if you're not a natural-born writer.
In this episode, Steve Class chats with Jill Pavlov Vazquez, owner of Your Creative Concierge and rising star in the comedy world. Jill shares her journey from an unfulfilling corporate job to building a thriving copywriting agency that helps clients find their authentic brand voice.
As an expert in psychology-driven copywriting, Jill breaks down the key elements of crafting messages that move people to action. She shares practical tips for understanding your target audience, developing a consistent brand personality, and using curiosity and other psychological triggers to grab attention.
But Jill's success goes beyond just writing great copy. Her background in improv and stand-up comedy allows her to infuse creativity and humor into her clients' messaging in a way that feels natural and engaging. She discusses the challenges of bombing on stage, pushing through perfectionism, and finding inspiration in everyday moments.
Whether you're an entrepreneur struggling to find your voice or a business owner looking to build deeper connections with your audience, Jill's insights will give you a fresh perspective on the power of words. Packed with real-world examples and a dash of comedic relief, this episode will leave you inspired to let your personality shine through your copy.
In This Episode:
- Pursuing a creative outlet while stuck in a corporate job
- Overcoming the fear of bombing on stage as a comedian
- The importance of knowing your target audience inside and out
- Aligning your copywriting and visuals with your brand personality
- Using psychological triggers like curiosity to hook readers
- Determining the right brand voice for your industry and audience
- Balancing comedy writing with running a copywriting business
- Scaling an agency while staying true to your personal mission
Connect with Jill Pavlov Vazquez:
- Website - https://www.yourcreativeconcierge.com/
- Instagram - https://www.instagram.com/comedyjill/
Jill's Upcoming Comedy Shows:
May 1st - Twisted Roots Cava Bar in Hollywood, FL
May 24th - Dog House Theater in Delray Beach, FL
Connect with Steve Class:
- Instagram - https://www.instagram.com/steveyclass/
- Property Management - https://www.newenglandpropertymanagementllc.com/
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