27 - Innovative Approach to Crafting Engaging Operations Manuals for Franchise Success with Manual Writers International's Penny Hopkinson

Six-Figure Speaker Spotlight

Your host, Kelley O'Hara, talks with the Founder, Practitioner, and Author of Manual Writers International, Penny Hopkinson. Penny's journey into the realm of operations manuals began unconventionally. Her father, an engineer, instilled in her a curiosity for understanding how things work. This early exposure led Penny down a trade and tech journalism path, where she specialized in quality standards and procedures. Her passion for quality management and engaging manuals eventually steered her towards franchising, where she has made a significant impact.

One of the most memorable experiences Penny shared was her visit to Iraq as a guest of Saddam Hussein. Invited as an expert for a German-Arab friendship society, she met key government figures and gained a unique perspective on international relations. This experience, among others, has shaped her understanding of the global business landscape.

The digital age has revolutionized operations manuals, and Penny is at the forefront of this transformation. Her upcoming book, "Manual Magic," aims to revolutionize these essential documents by incorporating multimedia and interactive content. This innovative approach caters to a younger workforce and enhances the accessibility and engagement of operations manuals.

To learn more about Penny's work, click HERE, HERE, and HERE.

Check out Penny's book, Manual Magic, HERE.

Think you'd be a great guest on the show? Apply HERE.

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