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013 - SEO Influence of WordPress Custom Post Types, Categories and Taxonomies
Manage episode 386578928 series 3510895
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In this episode, Pete and Jeff dive into how you can better utilize some built-in but overlooked WordPress features to improve SEO on your site.
Key Takeaways on Post Types, Categories, and Archive Templates:
Post Types - The Highest Level of Organization
- Post types are the highest level for categorizing different content across your site, like pages and posts.
- Avoid going overboard and creating a lot of custom post types. Keep it simple.
The Power of Categories and Taxonomies
- Use categories (which are a default taxonomy) to group related content within post types. This allows better content targeting.
- For example, an ecommerce site could have categories for different product types under the default WooCommerce products post type.
Take Advantage of Archive Templates
- The archive template controls the display of taxonomy and date-based archive pages.
- You can add unique, relevant content to archive templates to make these pages more useful, like FAQs, videos, etc related to the category topic.
- This helps demonstrate your authority for those category-related keywords.
Plan Site Structure and Metadata Early
- Ideally, post types, taxonomies and site structure get planned early on along with actual content and keywords being targeted.
- Don't let developers make these organizational decisions solo without client input. Logic doesn't always translate for real visitors.
Should You Have Author Archives?
- Author archive pages usually only make sense on content-heavy sites like newspapers where the actual author is important.
- For small business sites, you likely want to disable these from being indexed to avoiding duplicate content issues.
The Goal: Leverage What You Have
- The goal with post types, taxonomies and archive templates is ultimately to better leverage your existing on-site content for improved SEO targeting - not complex tricks.
- Take what WordPress offers out-of-the-box and customize it to your advantage.
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