Career Insights from Ashley Coates: From Ad Agencies to Loyalti

The Paid Media Playbook

In this episode of The Paid Media Playbook, hosts Laura and Lisa sit down with Ashley Coates, the Marketing Director for Loyalti. With an impressive 18-year career in marketing and communications, Ashley shares her journey from agency to client-side, offering invaluable insights into the unique challenges and benefits of each role. Tune in to hear her discuss her diverse experiences, the importance of understanding both sides of the marketing equation, and tips for anyone looking to navigate a career in this dynamic field.

Chapters:

00:00 - 05:20 - The Journey to Loyalti

• In this chapter, Ashley Coates shares the story of her extensive 18-year career in marketing and communications. From starting out as an account executive at an advertising agency to working in the marketing department at the Seattle Repertory Theater, Ashley's journey is filled with diverse experiences. She discusses the valuable lessons learned from her time on both the agency and client sides, and how these experiences prepared her for her current role as Marketing Director at Loyalti.

05:21 - 10:40 - Navigating Pivots

• Ashley delves into the dynamic nature of her role at Loyalti, a company that has undergone several significant pivots. She explains the strategies and adaptations required to keep up with these changes, and how her broad skill set has been crucial in steering the company through various transitions. From rebranding efforts to shifts in target markets, Ashley provides insights into the challenges and triumphs of managing marketing communications in a constantly evolving environment.

10:41 - 16:00 - Embracing Paid Media and Words of Wisdom

• In this final chapter, Ashley discusses the critical decision to incorporate paid media into Loyalti's marketing strategy. She explains how she identified the right moment to make this shift and the impact it has had on the company's growth. Additionally, Ashley offers valuable advice to her younger self and to aspiring marketers, emphasizing the importance of gaining diverse experiences, staying adaptable, and continuously learning in the ever-changing landscape of marketing and communications.

Links and Resources:

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• Double Z Media Website
• Double Z Media on LinkedIn

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