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Episode 290 - The Retention Revolution: Insights on Email Marketing, DTC Growth, and the Future of eCommerce
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The best brands do things differently. Jimmy Kim has taken a unique approach to growing Sendlane from obscurity to becoming one of the fastest-growing ESPs on the market. As both a former brand owner and a current tech leader, Jimmy brings a fresh perspective to DTC. He explores what he refers to as the "retention revolution," the need to rethink email strategies, and the changing landscape of DTC.
Key topics explored:
-The critical distinction between marketing to prospects versus customers, and understanding when to “hammer” and when to “nurture.”
-Why sending more frequent emails can counterintuitively improve deliverability and engagement.
-The growing importance of financial literacy and data-driven decision-making in the DTC space, with examples of brands excelling in this area.
-How to effectively leverage click data as a powerful feedback loop for understanding customer preferences and refining your marketing messages. Most brands think they are utilizing click data, but they aren’t.
-The benefits of an omni-channel approach and why successful brands are expanding beyond pure DTC to include retail and marketplace presence.
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