))
Victoria Hajjar: Driving Results through Niche Marketing
Manage episode 422084740 series 3521164
Content provided by John Rankins. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by John Rankins or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
From building and scaling sales organizations to the success of targeting specific segments, Victoria and John delve deep into the strategies and tactics behind niche marketing.
Victoria, a highly respected marketing mentor who has helped dozens of startups scale from 6-7 figures. Victoria specializes in fixing sales and marketing strategies, building effective teams, and developing leaders to create sustainable and profitable 7-figure marketing machines.
Don't miss out on this enlightening episode—tune in now!
Episode Highlights
“Pick one segment that you could go all in on, right? That you're gonna tailor your website, all your comms, everything. And you're gonna say, all right, give yourself a target. I'm gonna stick with this segment until I reach X amount of revenue, and then know that I've kind of capped out the opportunities there.” - Victoria Hajjar
"A lot of folks wanna talk to everyone. They wanna capture all the opportunities. But the problem is that you're not actually talking to anyone." - Victoria Hajjar
"You got to know what are the advantages of your features that are unlike everybody else. And the founder, the owner, they don't give a shit about any of that. He only cares about the benefit. He only cares about the benefit, but you gotta know your audience. You got to be able to read the room when you're making that sale or creating a new partnership." - John Rankins
"Once you start tailoring all your message and communication to solving that problem for that one group, and of course, the total tangible market for insurance companies is gigantic, the opportunity's ginormous. You can make a shit ton of money just going into balls to the wall with this one vertical." - Victoria Hajjar
Time Stamps
(03:02) - The Importance of Iteration and Improvement
(06:06) - The Journey of Building and Scaling Sales Organizations
(09:04) - Learning Marketing Through Experience
(15:59) - The Five Steps to Clarity
(21:54) - Narrowing Down and Targeting a Specific Segment
(25:14) - Tailoring Messaging to Solve Specific Problems
(28:11) - The Success of Niche Marketing
(28:30) - The Importance of Communication and Targeting
(37:26) - The Power of Niches and Deepening Relationships
(56:03) - The Four Stages of Marketing
(01:05:01) - Implementing the Marketing Flywheel
(01:10:35) - Using Accountability and Achievement to Drive Results
(01:12:28) - The Role of AI in Marketing
(01:13:46) - The Challenges of Giving and Receiving Feedback
(01:25:10) - The Importance of Engagement in Marketing
Connect with Victoria Hajjar
Website: www.ugliventures.com/resources
LinkedIn: https://www.linkedin.com/in/victoria-hajjar-66211618/
Instagram: https://www.instagram.com/ugliventures/?hl=en
TikTok: https://www.tiktok.com/@ugliventures
Facebook: https://www.facebook.com/tori.hajjar/
Connect with John Rankins
Website: https://thesalesmachine.com/
Facebook: https://www.facebook.com/TheSalesMachineOfficial
Instagram: https://www.instagram.com/thesalesmachine_official/
LinkedIn: https://www.linkedin.com/company/thesalesmachineofficial/
39 episodes
Share
