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#123 Turning fan data into commercial success part 2 - Sports Pro Live
Manage episode 416908284 series 3523686
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Welcome to part two of “Turning Your Fan Database into Revenue”! In this episode, we dive into a real-life case study featuring Mark Scanlon, the director of the League of Ireland, part of the Football Association of Ireland, who has been utilizing Data Talks’ sports customer data platform to great effect.
Mark joined Stefan Lavén, CEO and founder of Data Talks, at Sports Pro Live, where he shared League of Ireland’s remarkable journey of growing its supporter base, leveraging fan data to boost revenue, and enhancing the overall fan experience. Discover how they used data insights to better understand their audience, increase engagement, and ultimately drive commercial success.
Tune in to gain valuable insights from this partnership and learn how harnessing fan data can transform your sports organization’s strategy.
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