‘No going back’: lessons from P&G’s product inclusion journey, with Sam Latif - Episode 9

Made For Us

Sam Latif, P&G's first Company Accessibility Leader, joins me this week to share how she is driving innovation to make the company’s 65+ brands inclusive and accessible for the 15% of people around the globe who experience some form of disability. Sam’s passion for her work stems from her personal experiences as a mother of three who is blind. In her current role, Sam is focused on embedding accessibility into P&G brands such as Pantene, Gillette, Ariel and Pampers.

In our conversation, we discuss:

• How Sam’s personal experiences helped drive innovation in accessibility at P&G
• Sam’s campaign to help P&G’s leadership better understand the needs of people with disabilities
• The initiatives she has led to make P&G's packaging and advertising more accessible
• Why building a ‘disability-confident’ culture is essential for inclusive innovation

If you like this episode, please leave a rating on Apple Podcasts or Spotify and spread the word by sharing this link: https://pod.link/1711282282.

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About Sam Latif:

Sam joined P&G in 2000 and went on to have a successful IT career. In 2015, she switched her focus to helping make P&G's products, packaging and advertising more accessible. In 2019, she was promoted to Senior Director, taking on the formal title of Company Accessibility Leader. Sam is married with three children. She is a first-generation Scottish Pakistani and currently lives in Surrey.

Follow Sam Latif on LinkedIn: https://uk.linkedin.com/in/samlatif

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Learn more about P&G:

Website: https://www.pg.co.uk/people-with-disabilities/

LinkedIn: https://www.linkedin.com/company/procter-and-gamble/

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