Widening the beauty net: how Guide Beauty reimagined the makeup kit, with Terri Bryant

Made For Us

On the day makeup artist Terri Bryant learned she had Parkinson's, she returned home and raided her makeup kit and her husband's toolbox. She quickly pinpointed what was lacking in the tools she’d been using for years: grip and stability. This sparked the creation of Guide Beauty, a brand dedicated to reimagining makeup artistry and proving it can be accessible to all, regardless of skill, ability, or disability.

In today’s episode, we discuss:

• Adaptation and accommodation vs. authentic inclusion
• What Terri learned from launching a beauty brand in the middle of the pandemic
• Why she decided to team up with the actress Selma Blair, Guide’s Chief Creative Officer
• How Guide Beauty is changing the narrative around accessible beauty tools

Your feedback is important to us — shape the future of Made For Us by taking our quick survey and sharing your insights: https://bit.ly/madeforuspod.

Loved this episode? Share it with a friend and drop us a 5-star review on Apple Podcasts or Spotify to spread the word!

---

About Terri Bryant:

Guide Beauty's founder Terri Bryant is a veteran in makeup artistry and education with over 25 years in the cosmetics industry. She’s worked behind the scenes as a celebrity makeup artist, in front of the camera as a presenter on QVC, QVC UK and HSN, and as an education executive, teaching makeup artistry for brands like Dior and Stila, and leading education departments for companies such as Smashbox and Josie Maran.

Learn more about Guide Beauty: https://www.guidebeauty.com

Follow Guide Beauty on IG: @guidebeautycosmetics

Follow Guide Beauty on TIKTOK: @guidebeauty

---

Connect with Made for Us

• Show notes and transcripts: https://made-for-us.captivate.fm/
• LinkedIn: https://www.linkedin.com/company/madeforuspodcast
• Instagram: https://www.instagram.com/madeforuspodcast/
• X: https://twitter.com/madeforuspod