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Cruisin’ Through a Crisis: Xpertainment CEO Gordon Ho
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All aboard for some harrowing tales from the early days of Covid. Gordon Ho, a marketing whiz and crisis communication pro, shares stories of critical decisions made during a time of utter crisis. When the Diamond Princess cruise ship was stuck in Yokohoma Japan during one of the earliest outbreaks of COVID 19, thousands of passengers and crew were quarantined and information changed hourly. We start the voyage with some air travel, covering Boeing recent door-busting crisis. But don’t worry, John and Brian keep things light, covering Gordon’s career highlights, like scouting out a chocolate program and getting a generation of kids hooked on disappearing Disney classics. Brian seeks an oracle for a future Hopelessly Unattainable Guest.
Key topics & chapter markers
00:27: Reviewing Boeing’s current crisis
03:12: Snap Decision: Did Boeing handle it OK…and how soon is too soon?
06:32: Lightning Round: which corporate PR crisis was a better nightmare scenario?
09:06: Meet Gordon Ho
16:44: Terror at sea: early Covid strikes the Diamond Princess cruise ship
39:42: Before Covid…the greatest job in the world
47:28: Growing a market through scarcity at Disney
51:49: Dear Hopelessly Unattainable Guest
Background content
What's going on with Boeing planes? - Mashable
Chronology of COVID-19 Cases on the Diamond Princess Cruise Ship and Ethical Considerations: A Report From Japan - National Library of Medicine
27 Days in Tokyo Bay - Wired
Jan Swartz: Steering Princess Cruises Through the COVID-19 Crisis - Harvard Business Review (for purchase)
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