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The Art of Medical Marketing: Connecting with Patients for Transformative Care | EP 21
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Summary
Marketing in medicine has evolved, with a focus on creating an offer and generating leads. The psychology of patients plays a crucial role in their decision-making process. Patients want to connect with doctors at a deeper level and feel safe and secure. Defining the target population and the services offered is essential in creating a unique offer. Perceived value is important, and the location and reputation of the practice can influence pricing. Effective communication and a process for responding to leads are vital. The marketing and sales process should focus on understanding the patient's needs and delivering the desired results. Building a brand requires delivering the right patient care at the right time.
Takeaways
- Marketing in medicine starts with creating an offer and generating leads.
- Understanding the psychology of patients is crucial in marketing.
- Defining the target population and services offered helps create a unique offer.
- Effective communication and a process for responding to leads are vital.
- Building a brand requires delivering the right patient care at the right time.
Timestamps
(00:07) Importance of marketing in the medical field and the changes that have occurred in how patients engage with healthcare providers.
(03:39) How marketing has evolved in the medical field and the importance of defining specific offers for patients.
(07:18) Importance of having a well-defined process for managing leads and ensuring timely communication with potential patients.
(10:57) Significance of clear, confident communication with patients to create a successful and impactful practice.
(14:36) The necessity of providing the right care to the right patients and the overall benefits of effective marketing in medicine.
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