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Think you know what consumers want? Think again.

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Manage episode 430665107 series 3534528
Content provided by McKinsey & Company. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by McKinsey & Company or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Consumers say they want experiences over goods. As always, they are looking to get the most value for their dollar. Even when it comes to sustainably produced products and services, the price must be right. On this episode of The McKinsey Podcast, McKinsey senior partner Sajal Kohli speaks with editorial director Roberta Fusaro and outlines recent research on today’s consumer: who they are, what they’re buying, and where they purchase - plus the influence of the East.

In our second segment, from our CEO Insights series, McKinsey senior partner Joydeep Sengupta explains how the best CEOs use storytelling as a way to build energy, excitement, and inclusion in their organizations.

See www.mckinsey.com/privacy-policy for privacy information

  continue reading

100 episodes

Artwork
iconShare
 
Manage episode 430665107 series 3534528
Content provided by McKinsey & Company. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by McKinsey & Company or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Consumers say they want experiences over goods. As always, they are looking to get the most value for their dollar. Even when it comes to sustainably produced products and services, the price must be right. On this episode of The McKinsey Podcast, McKinsey senior partner Sajal Kohli speaks with editorial director Roberta Fusaro and outlines recent research on today’s consumer: who they are, what they’re buying, and where they purchase - plus the influence of the East.

In our second segment, from our CEO Insights series, McKinsey senior partner Joydeep Sengupta explains how the best CEOs use storytelling as a way to build energy, excitement, and inclusion in their organizations.

See www.mckinsey.com/privacy-policy for privacy information

  continue reading

100 episodes

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