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The Nike Spec Ad that Went Viral: AI Filmmaking with Dave Clark
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Dave Clark is a filmmaker and creative force who's directed commercials for major brands along with multiple narrative films, including his 2019 feature, 'After She Wakes.'
In the marketing world, you probably know Dave best by the stunning AI spec ads he's done on Nike, Adidas, and Tesla. If you haven't, head down to the show notes below and watch these videos - what they are are essentially spec commercials made entirely with AI without any official brand involvement and they are breathtaking.
With his spec videos, Dave's been a real pioneer in the AI marketing conversation by showing what accessible AI tools like Midjourney, Magnific, and Runway are capable of when you mix them together with a killer eye.
Dave's understanding of cinema and filmmaking has seriously enabled him to get really incredible results and in this episode, Dave details his exact process for making his AI videos, as well as predictions on the future of AI's role in filmmaking and if you listen til the very end, you'll hear Dave's never before revealed secret tool that elevates his videos.
This was really fun and educational. Dave delivers some serious insights on all things generative AI. I hope you enjoy it. This episode starts now.
SHOW NOTES
Resources:
- Midjourney: An AI tool mentioned for image creation.
- DALL-E: Another AI tool referenced for image generation.
- Runway: An application used for AI-related video production.
- Pika: Software mentioned in the context of video production with AI.
- Stable Diffusion: Discussed as a tool for AI video production.
- Topaz AI: Specifically for video, noted for enhancing frame rate and removing jitter.
- Magnifique: An upscaling tool used for enhancing image quality.
Things to Check Out:
- Dave's AI Adidas Commercial: https://www.youtube.com/watch?v=bzWOyzM3RSs
- Dave's AI Nike Commercial: https://www.youtube.com/watch?v=0c3yiODsOJw
- Dave's AI Tesla Commercial: https://www.youtube.com/watch?v=n56q3TpNVEs
- Dismal Swamp - Dave’s AI Movie Pitch: https://daveclarkcreative.com/the-dismal-swamp
Follow Dave here:
- Linkedin: https://www.linkedin.com/in/davidarthurclark/
- Instagram: https://t.co/aVtAQYmjnG
- X: https://twitter.com/diesol
- YouTube: https://www.youtube.com/@Afraid2Sleep
Dave's Personal website: https://daveclarkcreative.com/
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