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Film Distribution Strategies with Tyler Sansom
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Episode 84 - Film Distribution Strategies with Tyler Sansom
In Part two of our interview, Geoff and Jaclyn talk with Tyler Sansom about his experiences and strategies for film distribution, especially for independent filmmakers. Tyler shares his passion for creative problem-solving in distribution, insights into the impact of COVID on the industry, and the importance of early market research and audience targeting, illustrated through his current project, 'Merry Christmas, Elijah.' He provides a detailed breakdown of theatrical release costs, his guerrilla marketing approach for 'I CAN,' and strategic phases of distribution including physical media, TVOD, subscription VOD, and AVOD. The discussion emphasizes the significance of aligning filmmaking with ministry work and maintaining a focus on faith-driven goals.
Highlights Include:
- Distribution: a Love / Hate relationship
- Challenges in Post-COVID Distribution
- Pre-Production and Market Research
- Case Study: Merry Christmas, Elijah
- Guerrilla Marketing Strategies
- Theatrical Release and Financial Realities
- Creative Distribution Models
- TVOD and The Role of Social Media
- Subscription Video on Demand
- Advertising Video on Demand
- The Best Way to Support Christian Films
- The Importance of Market Research
- Staying True to Spiritual Goals
Tyler Sansom’s insights remind us that independent filmmaking involves more than creation—it's about strategic distribution, community engagement, and remaining true to one's values. His experience demonstrates that even within an unpredictable industry, creative approaches and thorough planning can maximize a film’s impact and reach.
Bio:
Tyler is a pastor and filmmaker based out of Corydon, IN. He is married to his amazing wife, Sarah. They have a 22 year old daughter and a 2 year old granddaughter. He is 31.
The Faith & Family Filmmakers podcast helps filmmakers who share a Christian worldview stay in touch, informed, and inspired. Releasing new episodes every week, we interview experts from varying fields of filmmaking; from screenwriters, actors, directors, and producers, to film scorers, talent agents, and distributors.
It is produced and hosted by Geoffrey Whitt and Jaclyn Whitt , and is brought to you by the Faith & Family Filmmakers Association
Support Faith & Family Filmmakers Our mission is to help filmmakers who share a Christian Worldview stay in touch, informed, and inspired. If you would like to assist with the costs of producing this podcast, you can help by leaving a tip.
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