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The Good, The Bad, and The BS in Marketing - A Candid Chat With Sabrina Chevannes
Manage episode 423312122 series 3552796
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When a business recognises they have a marketing need that they don’t have the skills or capacity for in-house, and it doesn’t warrant making a permanent hire, they often default to finding a marketing agency to do the work. But agencies are expensive, and certainly in my experience, a lot of them are a bit crap.
Turns out I’m not alone in that belief, in fact a lot of people running agencies believe that too. Including Sabrina Chevannes, Founder of Complex Creative, the no-bullshit agency. And in this episode Sabrina and I chat through some of the flaws of the agency model, how to sniff out bs, and what you should be doing to make sure a relationship with an agency or a freelancer is a success.
In this episode, we discuss:
- Some of the flaws inherent in the agency model.
- How businesses can avoid falling victim to flashy but ineffective agencies
- Strategies you can use to establish clear, results-driven relationships with an agency or freelancer
- The benefits of full-service vs niche when it comes to agencies
CONNECT
- Sabrina Chevannes on LinkedIn https://www.linkedin.com/in/sabrinachevannes/
- Sabrina’s website: sabrinachevannes.com
- Complex Creative: wearecomplexcreative.com
- NoBS: https://n0bs.com/
- David Richter on LinkedIn - https://www.linkedin.com/in/david-richter-clickpop/ or www.clickpop.co.uk
LISTEN
- Spotify: https://open.spotify.com/show/2rZo9Z5laMfQ9OsY9OVyPq?si=652f6e969f9e42ec
- Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-freed/id1731359462
- YouTube: https://www.youtube.com/@MarketingFreedPodcast
- Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vbWFya2V0aW5nZnJlZWQv?sa=X&ved=0CAMQ4aUDahcKEwiYgMzw6ryEAxUAAAAAHQAAAAAQNg
- Amazon Music: https://music.amazon.co.uk/podcasts/08eb4a0a-cdfd-4cf7-8801-20f983579715/marketing-freed
- PlayerFM: https://player.fm/series/series-3552796
- Podchaser: https://www.podchaser.com/podcasts/marketing-freed-5619008
- Deezer: https://www.deezer.com/en/show/1000659902
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