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How to write copy that converts: humour, messaging, and queso with Emelie Sanders
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Be honest ever feel like your copy is a bit… meh? 😴 Like it’s missing that spark to stop the scroll?
Well, it's your lucky day!
In the latest episode of Zero to Rockstar Coaching Business, I’m chatting with the hilarious and brilliant Emelie Sanders, aka the queen of adding humour to your copy for big results. We’re breaking down how to write copy that not only converts but also adds a huge dollop of you—complete with humour, personality, and a side of melted cheese.
She also gives us ALL the goss on what happened when she got banned from Instagram/META through no fault of her own.
“Humour isn’t just about making people laugh; it’s about connecting, standing out, and building trust. It’s the secret sauce to magnetic copy." - Emelie Sanders
What we’re dishing out in this episode:
- How to write copy that’s anything but boring (spoiler: humour is the secret ingredient!)
- Avoiding the ‘diarrhea of the mouth’ when talking about your offers (you know what I mean)
- Emelie’s top tips for balancing clear messaging with clever copy
- Why standing out is all about leaning into your personality and making your copy fun
- Plus, the hilarious story of how Emelie got kicked off Instagram and what happened next
Special Offers & Resources:
Free Guide: "10 Ways to Sign Clients Without Posting on Instagram Every Day" – This free guide will guide you through effective strategies to grow your business without the need for daily social media updates.
Supercharged! Eight-week Mini-Mind for Action Takers – Step into your big deal energy, nail your branding, niche, flagship offer and lead magnet without the overthinking!
Amplified: Six-Months to Expert Status – Turn up the volume on your coaching business!
Why This Episode Matters:
Emelie’s insights show that being professional doesn’t mean being boring, and that copy should sound like you—not a robot. It’s a reminder that coaches can be clear and clever, strategic and funny, and that these qualities are actually what make people want to work with you. Her approach goes against the grain of what’s often taught, offering a much-needed perspective for coaches feeling trapped by “rules” and formulas.
Who is Pass the Queso?
Emelie Sanders helps creators become faster copywriters by knowing what to say and how to say it. She’s the Head Honcho of Pass the Queso, and is usually found shouting about how “clear > clever” is nonsense.
Connect with Emelie Sanders:
Website: PassTheQueso.com
Email: emelie@passthequeso.com
Memberships: StandUp Copy
LinkedIn: Emelie Sanders
Connect with Leanne:
Email: leanne@leannesia.com
Emelie’s Recommendations:
Book: Company of One by Paul Jarvis
Podcast: Well I laughed
22 episodes
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