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Stop Blasting! Start Segmenting, Targeting, Rewarding, and Refining: The Future of Cannabis Retail Marketing with West Paschal
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West Paschal of Alpine IQ discusses cannabis retail and the urgent need for retailers to truly understand their customers through smarter data use. He explains the pitfalls of relying solely on traditional marketing channels, which often fail in the unique landscape of cannabis. West argues that a deeper, more personalized approach to customer engagement is not just an option but a necessity for success. He shares how segmentation, meaningful loyalty programs, and multi-channel communication can radically improve customer retention and overall business health. This episode is a must-listen for anyone looking to stay ahead in the competitive world of cannabis retail.
Chapters
- 00:00:00 - Navigating the Social Media Blackout
- 00:00:46 - Welcome to How to Flourish in Cannabis
- 00:01:18 - Meet West Paschal of Alpine IQ
- 00:02:01 - West’s Decade in Cannabis
- 00:06:09 - Know Thy Customer
- 00:12:03 - Data is King
- 00:18:43 - From Data to Action
- 00:25:25 - The Feedback Loop
- 00:28:42 - Loyalty Beyond Discounts
- 00:32:42 - Closing the Loop
Links and Resources
- West on LinkedIn
- Alpine IQ
- Flourish Software
- Brian Weber on LinkedIn
Thanks so much for joining us this week. Want to subscribe to How to Flourish in Cannabis? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts, and YouTube to leave us a review!
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