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Katie Lee: How to Create Healthy Growth
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This episode features Katie Lee - former CEO of Lucky Generals and now Chief Operating Officer of Wavemaker, the WPP media agency. Together, we explore the differences between healthy and unhealthy growth.
As a case in point, Katie shares her experience of how agencies often confuse growth with strategy, which in turn leads to unhelpful - and unhealthy - places. So if you recognise her definition of the ‘danger zone’ that this creates, then consider her wisdom a wake-up call.
We also delve deeper into the importance of role modelling and how that enables future leaders to feel empowered. And if you’ve lost your new-business mojo, Katie shares her view on how to get it back.
Finally, this being The Immortal Life of Agencies, no episode would be complete without a clear view on how to make our industry a more joyful place to be.
HIGHLIGHTS:
[04.29] The confusion of growth and strategy.
[07.57] What matters in maintaining client relationships.
[12.35] What prevents future leaders from feeling empowered.
[15.57] Ways to regain your new-business mojo.
[20.44] Pitching to different types of audiences.
[23.33] How growth changes when you’re the CEO.
[26.57] Two different layers of feedback.
[30.17] The culture-building power of new-business.
GUEST SOCIALS:
LinkedIn - linkedin.com/in/katie-lee-37185321/
HOST SOCIALS:
Linkedin - https://www.linkedin.com/in/robinbonn/
Twitter - https://twitter.com/robonn
MORE ABOUT CO:DEFINERY:
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