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Real-Life Rom-Com Journey as a Social Media Influencer
Manage episode 414032743 series 3555164
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Ever felt like your love life was straight out of a romantic comedy, only with more awkward moments and less cinematic sparkle? Carrie Berk, the social media sensation and author of "The Real-Life Rom-Com," joins us to unravel what it’s like to navigate relationships as a teen with social media.
With a colossal following that's nearly hit the 5 million mark, Carrie shares her journey from fashion blogger to TikTok and Instagram star, and what it's been like to juggle being a humble student and a freelance writer.
Authentic Connections in A Digital World – Highlights
(13:29) What’s it Like to Have 5 million Followers? - Carrie’s considerations for and protectiveness of her teen audience. Authenticity, responsibility, and relatability in social media for young fans.
(33:12) Navigating Teenage Emotions and Relationships - Teenage breakups, healing through storytelling, parental support, therapy, and navigating adulthood and career aspirations.
(40:20) Selling Your Book with Social Media Features - TikTok & Instagram’s impact on book marketing, ethical considerations, and the emotional impact of social media on young audiences.
The Intersection of Online Fame and Personal Relationships
Carrie's literary success isn't just measured in sales—it's in the conversations her book opens within parent/daughter relationships, providing us insight into our teens lives. We get real about the less-than-polished moments of our lives, the kind that don't always make it to the 'Gram, and how keeping it authentic can be the most powerful brand of all.
The Importance of Creating a Platform of Your Own
Lauren and Carrie discuss the responsible creation of content for young, impressionable minds, plus the unreliability of social platforms when it comes to building a personal brand. Sure, she’s acquired her followers on social media, but she’s also been building a presence on her website and through her book, outside of social media.
Key Takeaways:
- Responsibly creating content for a young audience
- Ethical challenges and opportunities of being a social media influencer
- The crucial role of empathy, validation, and parental support for teens as they grow into adults
Follow Lauren for more:
Instagram: @lauren_cobello
Website: www.laurencobello.com
LinkedIn: www.linkedin.com/in/laurencobello
YouTube: www.youtube.com/@LaurenCobello
PR for Authors: https://leveragewithmedia.com/
Follow our guest, Carrie Berk
Website: https://www.carrieberk.com/
Instagram: https://www.instagram.com/carrieberkk
TikTok: https://www.tiktok.com/@carrieberkk
Buy the Book, “My Real-Life Rom Com” at https://www.carrieberk.com/books
Podcast audio/video management by Podcast Abundance. Find out more at www.podcastabundance.com/services
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