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012 AI, Call Tracking and Lead Generation

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Manage episode 421755976 series 3556166
Content provided by Jennelle McGrath. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jennelle McGrath or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Our guest today is Mike Stocker, VP of Partnerships at CallRail. CallRail is the leading AI-powered call tracking and lead intelligence platform that makes it easy for businesses of all sizes to market with confidence. CallRail is integrated with HubSpot and many other CRM platforms and tools, and it helps solve some common pain points in the lead generation process that we’re discussing in this episode.

We also talk about current shifts in the market when it comes to customer journeys and lead generation processes, how businesses can leverage call tracking and what first steps they can make in that direction.

What is Covered:

  • What call tracking is and how it works
  • What information and benefits businesses can have from call tracking
  • How AI can help with determining the sentiment of a sales call
  • CallRail and HubSpot integration
  • Overcoming problems with inaccurate attribution
  • How to navigate omni-channel customer journeys
  • Common use cases for call tracking
  • How AI really changes the landscape of business
  • Team retention and AI automation

Resources:


  continue reading

15 episodes

Artwork
iconShare
 
Manage episode 421755976 series 3556166
Content provided by Jennelle McGrath. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jennelle McGrath or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Our guest today is Mike Stocker, VP of Partnerships at CallRail. CallRail is the leading AI-powered call tracking and lead intelligence platform that makes it easy for businesses of all sizes to market with confidence. CallRail is integrated with HubSpot and many other CRM platforms and tools, and it helps solve some common pain points in the lead generation process that we’re discussing in this episode.

We also talk about current shifts in the market when it comes to customer journeys and lead generation processes, how businesses can leverage call tracking and what first steps they can make in that direction.

What is Covered:

  • What call tracking is and how it works
  • What information and benefits businesses can have from call tracking
  • How AI can help with determining the sentiment of a sales call
  • CallRail and HubSpot integration
  • Overcoming problems with inaccurate attribution
  • How to navigate omni-channel customer journeys
  • Common use cases for call tracking
  • How AI really changes the landscape of business
  • Team retention and AI automation

Resources:


  continue reading

15 episodes

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