))
Stop giving bad gifts! How to elevate your gift-giving game using science
Manage episode 410584514 series 3556930
Content provided by Cowry Consulting. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cowry Consulting or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
There is an epidemic of bad gifting going on right now. Last Christmas, 72% of people believed they had received a gift that was ‘disappointing’ or ‘weird’. And nearly one in four said they’d received such a bad gift that it had actually led to an argument.
In today's episode, Ziba and Raphy hack the brain of the 'the bad gift receiver' and unwrap the behavioural science behind giving the perfect present.
They speak to Professor Julian Givi, whose research explores consumer behaviour decision making in the context of gift purchasing. Then, you'll hear Raphy go undercover to put our psychology to the test buy presenting a notoriously difficult gift-receiver her engagement present.
Follow Ziba Goddard on LinkedIn
Follow Raphy March on Linkedin
Follow Julian Givi on Linkedin
How to Hack the Brain is brought to you by Cowry Consulting, part of the VCCP Group, an award-winning, global, tech-enabled behavioural science consultancy. Learn More at www.cowryconsulting.com
This episode was produced by Frankie Taylor, Rowan Bishop and Richard Willan.
If you want to create a chart-topping podcast for your business or brand? Contact info@flamingo-media.co.uk to make it happen.
9 episodes
Share
