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How to Keep Your Brand Consistent as Your Company Grows with Hayley Novak
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Brand consistency is really the foundation of trust and credibility for your business. But it’s not always easy to know how to maintain consistency as your business evolves…
That’s why for today’s episode, I sat down with fractional CMO, Hayley Novak, to hear her expertise on how we as women entrepreneurs can navigate the hurdles that come with maintaining a consistent brand.
Throughout our conversation, Hayley provided actionable steps to ensure our brand's message is clear and consistent throughout our customer experience. We also discussed the delicate balance between staying true to our brand's essence and being flexible enough to adapt over time. Hayley's advice was invaluable, particularly her thoughts on authenticity and the foundational aspects of branding.
Join in on our chat to learn more about:
- What “brand consistency” actually means.
- What to do if you’re excited for your business growth, but also a bit nervous about what that means for your brand as it grows.
- Common roadblocks that keep entrepreneurs from maintaining brand consistency, and advice to tackle them.
- Examples of brands that do a fabulous job of maintaining brand consistency.
- Steps you can take right now if you feel like it’s time for a brand reset.
- A realistic roadmap for getting your branding together - rather than waiting until you have everything “perfect” before launching.
I can't wait for you to tune in to this episode. It's packed with actionable advice that can truly transform the way you think about and execute your brand strategy. Remember, nurturing your brand is like nurturing a relationship—it requires attention, care, and, most importantly, consistency.
RESOURCES MENTIONED IN THIS EPISODE:
FREE GUIDE: Steps to Building Your Authentic Authority
CONNECT WITH CHLOE DECHOW & WEST HAVEN:
West Haven Website: www.westhavencoaching.com
West Haven Instagram: @westhavencoaching
Chloe Dechow LinkedIn: @chloedechow
CONNECT WITH HAYLEY NOVAK:
LinkedIn: @hayleynovak
Instagram: @fourthwolfconsulting
Email: hayley@fourthwolf.com
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