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Mike Schanbacher & Nick Kheny, Co-founders & Co-CEOs Blobs
Manage episode 407132435 series 3558049
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Combining Mike's background of working for leading publications to growing early-stage startups and Nick's background in BioChemical and Environmental Engineering to sustainability in real estate private equity, the two friends launched Blobs. Blobs is a candy company that evokes the best of childhood, while just happening to be better for you.
We talk about their strategy of early retail testing, collecting customer data, and the power of old school cold outreach. Mike shares the vision of building the next leading brand in candy (that happens to have cleaner ingredients) and Nick shares advice about their launch in Sprouts.
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