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Profitability Secrets Exposed: Building a Foundation of Long-term Success
Manage episode 415378854 series 3558495
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Today we are in London to chat with our guest Ms. Erin Andrea Craske.
Ms. Craske is an award-winning strategist with a 20-year career, culminating as Global Head of Consumer Brands.
With expertise in strategic development, profitability, leadership, and communication, she's an ICF-certified business and leadership success coach.
Leveraging 16 years of leadership, she empowers contribution-driven businesses to succeed on their terms and build a profitable business while amplifying a ripple effect of goodness.
There are literally so many wonderful things that I could share about Erin and the work she’s doing.
Starting with the great book she has written called “From Profit to Purpose.” It’s the alchemy if you like; the A to Z: a practical strategy guide that encompasses insights on building self-selling brands, achieving business longevity, thriving in saturated markets, and avoiding strategic pitfalls.
Or to her philosophical side (even though Erin denies that she has one), with quotes such as the following two examples.
“THE GREATEST GIFT YOU CAN GIVE YOURSELF IS THE COMMITMENT TO PERSONAL GROWTH. BY STRIVING TO BECOME BETTER, YOU'LL DISCOVER THAT THE POSSIBILITIES ARE ENDLESS.”
and
“EMBRACE HIRING THOSE BETTER THAN YOURSELF; THEIR SKILLS AND MOTIVATION FUEL BUSINESS GROWTH. TRUE GREATNESS IS IN BUILDING AN INSPIRING TEAM, NOT IN SELF-ADMIRATION.”
And TEAM I’m literally scratching the surface – you also will hear me ask the question about Erin’s insane yet enviable Lifelong Learning habits which make mine look amateurish at best.
TEAM ET you are all truly in for a treat from this fascinating and highly intellectual individual, so please ready yourselves for an exciting conversation as we explore the “Profitability Flow Framework – it’s foundations and 6 pillars.”
Visit our website to access the freegifts offered by Erin, download the full transcript, access guest links and read the epsiode notes - Coaching 4 Companies
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