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#389 - Shotgun versus Rifle Licensing - Alan Beckley
Manage episode 407193234 series 3558714
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Alan provides a new Thursday Thought episode.
What is your approach towards licensing your product: the shotgun approach or the rifle approach?
Alan describes 2 divergent approaches to licensing your product. One approach is more passive, whereas the other is more active.
Alan shares which approach he prefers and why.
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Website: www.alanbeckley.com
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