Small Business Administration: Nana's Blue Greenhouse

The Valley Today

Our conversation today is part of an ongoing partnership with the US Small Business Administration highlighting small businesses in the Shenandoah Valley as well as offering advice and resources to all small businesses. My co-host for this monthly series is Carl Knoblock, Virginia District Director for the SBA. In this episode we travel to Nana's Blue Greenhouse for a chat with owners and flower farmers, Janel Louk and Rachel Butler.

Janel delves into the reality of flower farming, pointing out the 'dead things' are seed producers and the 'beauty of transitioning seasons.' She explains how the end of spring and beginning of summer impact their timing and planning, which is further complicated by unexpected weather conditions like droughts.

We discuss the behind-the-scenes work that goes into flower farming, highlighting its labor-intensive nature and how it's often romanticized on social media. Rachel adds that viewers only see the 'picture-perfect' side, not the hard work and mud-caked boots involved.

Janel shares the strategic planning required for weddings and other events, explaining the detailed process of selecting flowers that meet specific needs and timelines. This includes factoring in unpredictable elements like frosts and droughts.

The group discusses collaborative efforts, emphasizing the importance of partnerships within the farming community. Janel notes the significant role of networking and forming connections to help sustain and grow their business.

Rachel elaborates on their breeding program, explaining how they develop new flower varieties, particularly dahlias, and the meticulous process involved. This breeding program is a blend of science, art, and passion for unique and resilient flowers.

They touch on educational aspects, with Rachel sharing insights about holistic practices, using plants for medicinal purposes, and the importance of bees and pollination methods. The discussion underscores the depth of knowledge required to run such a business and the ongoing learning curve.

Janet wraps up by covering their upcoming plans like the Charm Bar + Wine Sale + Bouquet Bar at Woodstock Cafe on July 27, 2024, their appearances at the Strasburg Farmer's Market, and customized event offerings, reflecting on how the business adapts to trends without being overly reliant on them.

Learn more about Nana's Blue Greenhouse on their website: https://nanasbluegreenhouse.com/ and follow them on Facebook, Instagram, AND YouTube. To listen to my conversation with Janel & Rachel in August 2022, click here.