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86. What Are Content Pillars?
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Now that you know who your audience is and have gained clarity about what your brand is about, it's time to combine both of these into brand content pillars. Content pillars are categories with which you want to be known for. By defining these topics, you are creating notoriety to not only be more trusted by followers or leads, but also to be inspired to create often around your brand.
The ultimate goal would be someone sharing your social accounts, email newsletter or website could define your expertise and why they trust you.
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