Episode 67 - How Ancore Revolutionized the Fitness Equipment Industry

Coach Catalyst Podcast

On this episode of the Coach Catalyst podcast, we sit down with the co-founder of Ancore, Isaac Lewis. Ancore is a revolutionary product in the fitness equipment industry, initially created in a garage with a 3D printer. From humble beginnings to being endorsed by professional sports teams like the NHL and Major League Baseball, Isaac shares the inspiring journey of Ancore's growth. Tune in to hear how two guys turned a great idea into a successful business that's making waves in the fitness market.

Episode Shownotes:

[00:03:18] A super accessible cable machine.

[00:04:24] Evolution of cable machines.

[00:09:28] Building a fitness prototype.

[00:10:54] 3D Printing Challenges.

[00:14:33] Sports teams using innovative equipment.

[00:17:03] The Supercoach Summit by Coach Catalyst.

[00:22:36] Balancing day job with startup.

[00:26:50] Manufacturing process challenges.

[00:27:50] Balancing demand in early days.

[00:31:32] Financing a startup business.

[00:36:23] Funding the business in early days.

[00:38:17] Overcoming initial skepticism in business.

[00:41:40] Building Early Relationships for Sales.

[00:43:35] Viral moment in business growth.

[00:50:13] Building a unique fitness product.

[00:53:43] Resistance mechanism design insights.

[00:56:41] Resistance levels and usage balance.

[00:59:16] Squat rack attachment popularity.

[01:00:23] Managing data for coaching clients.

[01:04:41] Evolution of business challenges.

[01:07:27] Unique value propositions.

[01:11:30] Growing as a leader.

[01:16:24] The story behind the name.

[01:19:48] Future product development plans.

[01:22:26] Specializing product for specific populations.

[01:26:32] Cartoon world preferences.

[01:29:09] Active on social media.