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Achieving Success: The power of a great SWOT
Manage episode 407278613 series 3559244
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#11: Taking your business to the next level requires strategic planning. Too often, businesses get caught up in the day-to-day tasks and fail to think about the future – setting financial goals, drafting marketing plans, creating budgets, and considering staffing needs are common tasks but these do not make up long-term strategy. Enter SWOT. A SWOT analysis offers a comprehensive look at an organization’s competitive advantages and threats so decisions can be made with a great depth of understanding.Guest Kathleen Schultz explains how this valuable tool can help companies of all sizes identify areas for growth that they may have never even considered. Utilizing a SWOT analysis is a surefire way to put your company on track for success and profitability.
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