))
Ep 12 Kelly Cahill - All Things Digital.
Manage episode 407356047 series 3559665
Content provided by Fabio and Slavka. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Fabio and Slavka or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
You hail from the 20th century if you’re still asking a current marketer if they have experience with “digital”. Marketing today IS digital and it’s hard to imagine how one could survive if their primary focus wasn’t on digital channels and connections with the audience via plethora of such platforms. Kelly Cahill, a dear friend and the guest of the episode has been part of this ever-changing space that is constantly evolving, sometimes at supersonic speed, for over 15 years. She’s led digital evolution at some of THE brands like Nike, adidas, and Victoria’s Secret. We chat about her view on audience-led strategies, why quality over quantity resonates more than ever, and how an unpolished brand effect fits within the reality of real life happening through a device.
45 episodes
Share
