Ep 16 Andreas Forsberg - Failure is Not a Permanent State.

The Marketing Marriage

If you think that rock ‘n’ roll and leadership don’t have much in common, let our guest Andreas “Anttu” Forsberg - a leadership anthropologist, observer, and behavioral analyst show you otherwise. Through observation, behavioral analysis, and feedback, Anttu is devoted to helping executive teams understand how their behavior impacts the engagement of people around them – either increasing or decreasing the likelihood of High Performance. He is also the author of The Black Book of Leadership, a book about leadership written as a suspense novel woven with a number of rock ‘n’ roll references. With Anttu’s passion for creating an engaging and emotionally safe working environment, we unpack how predictability and transparency are key, why leadership is a dialogue, and how a good leader needs to be inclusive yet decisive. True to the podcast origins, we draw parallels with marriage and the need to step out of what is comfortable. Because just as in a relationship, if you haven’t ben listened to and understood, you will not commit. For an interesting perspective on why leadership training on individual level often fails, give this episode a listen.

With a master’s degree in adult education from Helsinki University and over 24 years of experience in leadership development, with more than 54,000 single quantitative behavioral data points, over 1000 hours of qualitative behavioral data analysis from more than 100 unique behavioral observation sessions of leadership teams at work, Anttu speaks with confidence making the claims about leadership and high performance he presents. When not contemplating leadership matters, he enjoys spending time in the kitchen cooking for friends and family, listening to rock music (often played a little too loud), and spending time with his family. You can learn more about him and his new book at https://www.leadinghighperformance.com/.