Ep 19 Katie Klumper - CMO, You May Think You Have More Time.

The Marketing Marriage

The role of a CMO has significantly changed and evolved over the last few years. There’s a plethora of job descriptions and titles out there associated with this highly coveted yet often short-lived C-level seat. Many talented marketers get mismatched in the process of a company selecting their lead marketer. Why does that happen? How can it be prevented? What are the right questions and first steps to take? Katie Klumper, who sits at the helm of Black Glass – the first-ever dedicated CMO consultancy that serves the chief marketing role - unpacks answers to these questions in our conversation. Recognized by AdWeek as one of the Top 50 Most Indispensable Marketing, Media and Tech Executives, Katie draws on an extensive career that spans senior roles at Deloitte and KBS and is a celebrated entrepreneur and expert in the field of marketing. Since 2019, she’s rapidly grown Black Glass, working with some of the most recognizable brands, including Goldman Sachs, GM and Walmart. Listen in for her take on the vital importance of onboarding to increase CMOs’ remit, frequently missed opportunities, and reframing marketing from being a cost center to delivering immediate ROI. With a new year unfolding, we touch on the uncertain times ahead and the marketing landscape including the drastic impact of AI. With beyond impressive professional pedigree, Katie also pulls the curtain on her personal life - making it all work, forgetting to move the elf, and launching a new hot sauce business.