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Ep 32 Doug Zarkin - Thinking About Consumers as Human Beings First.
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Known for his “thinking human” approach to leadership and to building brands, Doug Zarkin is a modern marketing leader who has earned placement on several "Top Marketers" lists, multiple North American Effie Awards, a Clio award, and was twice recognized as Innovative Marketer of The Year by The CMO Club.
His professional portfolio includes leadership positions at global brands such as Avon, Victoria’s Secret PINK, and most recently EssilorLuxottica, where he’s held the Chief Marketing Officer role for the Flagship Optical Franchise Retail, Healthcare Services Business at Pearle Vision.
Doug’s work restoring the power of the Pearle Vision brand is currently the subject of a Harvard Business School case study on brand rejuvenation. We were honored with his guest appearance, in which he shared:
- Why he worked his way back from the “end of the train” to eventually land in a “conductor” role.
- How his move to Victoria’s Secret was a successful failure.
- Passion is one of the key criteria when hiring for his team.
- The importance of regularly recognizing and rewarding progress.
- His realization is that “speaking teenage” is harder than any marketing challenge.
- How being a parent reminds him that consumers are first and foremost human beings, not Excel sheet data points.
- Why questioning whether you are a brand or a performance marketer is stupid?
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