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Ep 42 Lindsey Slaby - A CMO Whisperer (and a Gardener).
Manage episode 407356017 series 3559665
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A self-proclaimed amateur gardener and often dubbed CMO whisperer Lindsey Slaby is the founder of Sunday Dinner, a brand strategy consultancy that helps marketers re-imagine their marketing organization, agency models, and overall comms strategy. Recognized by Ad Age as 40 under 40, executives at Fortune 100 companies seek her out to stay closely connected to new ways of innovative collaboration and to have a finger on the pulse of the ever-shifting advertising partner landscape. She counts Target, MassMutual, NBCUniversal, & Abbvie among her clients and also manages a highly regarded global invite-only community of top marketers, creatives, and consultants appropriately called the Sunday Dinner community. We sat down with Lindsey to talk about her personal journey and her impactful work behind the marketing scenes:
- How gardening gives her energy and serves as a creative outlet.
- Building a great career doesn’t require a linear path.
- A Sunday dinner idea that evolved into a powerful online and offline community as well as a way of working.
- Why the structure in companies often keeps us from doing great work.
- Her north star of building better marketing orgs.
- Life of an introvert in an extroverted industry.
- Her contagious passion for anything and everything related to contracts.
- The current state of pressure and noise surrounding CMOs and marketing execs.
45 episodes
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