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The 5-step process for creating effective video content
Manage episode 407356569 series 3559670
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The 5-step process for creating effective video content
In this short solo episode, I discuss why businesses need to create more video. After a recent poll, I found two main who businesses don't create consistent video content, firstly, understanding the benefits of video and second, the time it takes to create it.
There are many reasons why businesses need video for their growth, such as increased engagement and reach, improved conversion rates, enhanced customer experience, and increased return on investment.
Video can work for businesses if they have a plan and strategy in place. I outline my five P process for creating effective video content that maximizes return on investment and achieves business goals. The five P's are plan, produce, publish, promote, and Performance. I also share tips on making the most of your film day and selecting the right platform for your target audience and goals.
Highlights:
01:23 Recent Linkedin poll findings and benefit of video
02:01 Reason 1: Increased reach and engagement
02:28 Reason 2: Improved conversion rates
03:05 Reason 3: Enhanced customer experience
03:21 Reason 4: Increased ROI
04:11 The 5 P Process
04:26 Plan
05:13 Produce
05:50 Publish
06:21 Promote
06:54 Performance
If you want to know how you can apply this process to your business when creating video content. Why don't you book a 15-minute discovery call with me?
Contact Simon:
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